BLACK HOUSE REDEDICATION BRANDING

Northwestern University 

2021

PROJECT GOALS

The Black House at Northwestern is a multicultural center with the black student experience at the forefront. After many years of renovation, Northwestern reopened and rededicated the Black House on October 15, 2021. In order to successfully welcome students and alumni back into he Black House; a look and feel was developed and implemented at the ribbon-cutting ceremony.

DELIVERABLES

Brand Identity
Program

Menu Design
Wayfinding Signage
Custom Gift Wrapping

THE DESIGN

Celebratory, bold, and welcoming are some of the words that can be used to describe the look and feel of the opening ceremony. Staying within the existing university brand guidelines, a unique look was developed for the Black House. A university font, Campton, is used to ring through a bold and celebratory feel. Paired with a handwritten font to offer a sense of welcoming. 

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