MELTDOWN FACTORY

Leit Studio

2022

PROJECT GOALS

Nora's Meltdown Factory sells innovative funky and modern candles. Looking to step out into the brand market, Meltdown Factory, wanted to stand out from the rest of the crowd. Defined by its rebellious nature the brand wanted something untraditional and flexible - a brand with longevity. 

DELIVERABLES

Logo
Submark
Alternative Mark
Brand Patterns
Custom Color Palette
Logo Animation

THE DESIGN

This concept is groovy kissed with a modern touch. The display font, Juniper, gives off a playful and memorable feel, paired with a modern classic, Helvetica. The curves of Juniper nicely complement the straight and boxy feel of Helvetica. The muted retro color palette is memorable while still allowing for the products to shine. A simplified icon of a magnolia reiterates the modern touch to a retro-inspired brand.

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