FLOWT ON

PROJECT GOALS

This project was one of the more unique; two  brands, one logo. Emily wanted a logo that represented both of her business endeavors - painting and yoga. The goal was to create a logo that was suitable for both brands and versatile enough to be broken down into a sub mark.

DELIVERABLES

Logo

Submark

Business Card 

THE DESIGN

The mark was inspired by movement; representing the movement of the body and the movement within her artwork. Gathering inspiration from Emily's paintings, the display type was created by combining a sturdy, elegant typeface with organically flowing serifs.

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The text selected for the subtext was simple and slender, complimenting the extravagant display type.