This project was one of the more unique; two brands, one logo. Emily wanted a logo that represented both of her business endeavors - painting and yoga. The goal was to create a logo that was suitable for both brands and versatile enough to be broken down into a sub mark.
The mark was inspired by movement; representing the movement of the body and the movement within her artwork. Gathering inspiration from Emily's paintings, the display type was created by combining a sturdy, elegant typeface with organically flowing serifs.
The text selected for the subtext was simple and slender, complimenting the extravagant display type.