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MAGNOLIA MERCANTILE

Leit Studio

2021

PROJECT GOALS

Magnolia Mercantile is a fiber artist, based out of Ann Arbor, MI, specializing hand made fine goods. With a dream to expand into a brick and mortar store, Magnolia Mercantile needed an expansive redesign in order to create a memorable brand with loyal clients.

DELIVERABLES

Logo
Submark
Alternative Mark
Brand Patterns
Marketing Collateral 
Custom Color Palette

THE DESIGN

This concept is groovy kissed with a modern touch. The display font, Juniper, gives off a playful and memorable feel, paired with a modern classic, Helvetica. The curves of Juniper nicely complement the straight and boxy feel of Helvetica. The muted retro color palette is memorable while still allowing for the products to shine. A simplified icon of a magnolia reiterates the modern touch to a retro-inspired brand.

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