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NORA TAUGHT YOU

PROJECT GOALS

Nora Taught You is a lifestyle blog based out of Detroit, MI. Nora's blog keeps it real and doesn't

sugar coat it; but that doesn't mean it still can't be sweet! Nora wanted to create a functional logo

that she could implement across her blog and

marketing materials.

DELIVERABLES

Logo

Submark

Alternative Mark

Custom Color Palette

THE DESIGN

A bold, sturdy typeface was selected to represent the brand. Creating a balance between the feminine personality of the brand and the bold attitude of the blog. By pairing the the bold chiseled type, with soft feminine colors, a perfect harmony was found.

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The submark was inspired by cheeky urban graphics. I wanted the brand's submark to reflect the two distinct personalities the

brand evokes.

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