Ruby's Senses

PROJECT GOALS

Ruby's Senses is a lifestyle brand specializing in holistic baked goods. The core of Ruby's Senses is to connect to the body, and better it through holistic practices and natural ingredients sourced from the earth.

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We wanted to create a logo that reflected the core values of the business, along with a visual identity to represent the brand throughout social media.

DELIVERABLES

THE DESIGN

Logo Package

Social Media Templates

Social Media Creative Direction 

Packaging Design

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A humanist serif typeface was selected to be the display type for its organic feel. The logo is approachable and gentle.

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The editorial style selected for the brand was dark and moody. This style correlated with the natural and raw feeling the brand evokes.