STUDENT TRANSITION EXPERIENCES BRANDING
Northwestern's New Student Department was renamed to Student Transition Experiences in 2022. In order to bring awareness to the department
Branded Identity Animation
Program Branding and Animation
The design is meant to stand out on campus while still feeling a part of the University's branding. The "Slash" is one of the branding elements set by the university. By using the slash in unique way through movement and the logo mark we were able to create brand that still fell under the visual guidelines of the university but remained unique.