STUDENT TRANSITION EXPERIENCES BRANDING

Northwestern University 

2022

PROJECT GOALS

Northwestern's New Student Department was renamed to Student Transition Experiences in 2022. In order to bring awareness to the department 

DELIVERABLES

Department Identity
Branded Identity Animation
Program Branding and Animation


 

THE DESIGN

This concept is groovy kissed with a modern touch. The display font, Juniper, gives off a playful and memorable feel, paired with a modern classic, Helvetica. The curves of Juniper nicely complement the straight and boxy feel of Helvetica. The muted retro color palette is memorable while still allowing for the products to shine. A simplified icon of a magnolia reiterates the modern touch to a retro-inspired brand.

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