STUDENT TRANSITION EXPERIENCES BRANDING

Northwestern University 

2022

PROJECT GOALS

Northwestern's New Student Department was renamed to Student Transition Experiences in 2022. In order to bring awareness to the department 

DELIVERABLES

Department Identity
Branded Identity Animation
Program Branding and Animation


 

THE DESIGN

The design is meant to stand out on campus while still feeling a part of the University's branding. The "Slash" is one of the branding elements set by the university. By using the slash in unique way through movement and the logo mark we were able to create brand that still fell under the visual guidelines of the university but remained unique.

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