STREET SMART,
UX & BRANDING

Western Michigan University 

2019

PROJECT GOALS

Accessible to all, street art and murals can help connect a community through art. By documenting the artwork unique to the community, it can help educate, start meaningful conversation, and involve more patrons into the art around their city. I propose to make a resource in which community members can actively participate in identifying, discovering and learning more about the art around them. Along with helping identify, inspire and discover new art, this platform will also encourage users to actively participate in their community.

DELIVERABLES

App Prototype
Branding Package

 

THE DESIGN

The word mark was made to reflect the edginess and urban feel that street art has. A custom stencil typeface was designed specifically for the identity.

The app, is intuitive and designed with user engagement in mind.

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